"I love when I can help someone else bring their dreams to fruition!"

"I love when I can help make someone else's dreams and visions come to fruition!"


Established in December 2007, Ruthe McDonald founded Johnrue™ Publishing as an independent, small publishing house and consulting firm, offering boutique services for content and publishing needs. After making the decision to self-publish, and taking her then, fifteen years as an editor, speech writer, and copywriter, Ms. McDonald decided to use her experience to create a company that would cater to the needs of small businesses and those looking to have their books published traditionally, or seeking advice on how to self-publish.

Unlike vanity presses, Johnrue™ does not charge clients to have their books published. All authors and organizational clients are worked with intimately to develop their voice, get their book, curriculum, press release, and etcetera, to print, and help to market them.


Under the consulting firm and boutique services, Johnrue™ offers services to meet not just a writer’s needs, but consumers and small businesses; especially entrepreneurs that are looking to have an expert, thought provoking and compelling content for websites, press releases, brochures, curriculums, and letter of intents for fundraising purposes.


The idea was to offer professional services to people who need a personal and intimate touch when it comes to their work and small business. Whether it is presenting the best manuscript, seeking advice on self-publishing or marketing. Or, creating compelling and creative content for campaigns, and fundraisers; Johnrue™ has delivered on excellent, timely services, and content that brings its consumers writing and business visions to life.


Approaching ten years in business, Johnrue™ continues to establish itself, the company delights in the prospect of creating not only great content but seeing their clients’ visions come to life and bring the desired results.  For all questions, please use the contact form and write, Publishing Inquiry in Subject line.


Boutique Services

  • Consulting

  • Editing (Proofreading to an in depth line by line)

  • Copyediting

  • Copywriting

  • Content Writing

  • Script Writing

  • Manuscript Formatting

  • Marketing Consult

  • Book Trailers

  • Promotional Content Design


Facts About What We Do…


  • Obtain ISBN’s.

  • Oversee publication production, including artwork, layout, computer typesetting, and printing, ensuring adherence to deadlines and budget requirements.

  • Prepare, rewrite, and edit copy to improve readability.

  • Verify facts, dates, and statistics, using standard reference sources.

  • Read, evaluate and edit manuscripts or other materials submitted for publication and confer with authors regarding changes in content, style or organization, or publication.

  • Allocate print space for story text, photos, and illustrations according to space parameters and copy significance, using knowledge of layout principles.

  • Make manuscript acceptance or revision recommendations to the publisher.

  • Meet frequently with artists, typesetters, layout personnel, marketing directors, and production managers to discuss projects and resolve problems.

  • Plan the contents of publications according to the publication's style, editorial policy, and publishing requirements.

  • Develop story or content ideas, considering reader or audience appeal. (Copywriting)

  • Arrange for copyright permissions.


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© 2017. Ruthe McDonald. Created with wix.